Prospecting Agent
AI agent · Chat agent · Sales by HubSpot
Automate sales prospecting and fill your pipeline with high-intent leads.
An AI sales agent that automates prospect research, identifies buying signals, and launches personalized outreach. It helps sales teams fill their pipelines with high-intent leads while maintaining human control over the process.
Agent specs
- What it does
- HubSpot's Prospecting Agent automates the sales prospecting process by identifying high-intent accounts and executing personalized outreach.
- For
- Sales teams looking to automate lead generation and prospecting.
- Actions
- Spot buying signals, Source contacts, Launch personalized outreach
- Languages
- English
Category: Sales Intelligence
- Channels
- Email, Website chat, CRM interface
- Integrations
- HubSpot Smart CRM, Sales Hub
- Deployment
- Cloud-based via HubSpot Customer Platform
- Availability
- Beta
- Platform
- HubSpot Customer Platform
- Core Database
- HubSpot Smart CRM
- 52% engagement rate on trial outreach (case study)
- Automates research and personalized outreach 24/7
- Identifies high-intent accounts ready to buy
- Built on unified HubSpot Smart CRM data
Overview
HubSpot Prospecting Agent is an AI-powered sales agent designed for businesses to automate the research and initial outreach phases of the sales cycle. Operating as part of the HubSpot Agentic Customer Platform, it identifies high-intent accounts by spotting buying signals and automatically sources contact information to launch personalized messaging. The agent is built directly on the HubSpot Smart CRM, allowing it to use unified customer data to determine which accounts are ready to buy and why. It solves the problem of manual, time-consuming prospecting by acting as an always-on teammate that fills the pipeline with qualified leads. Users maintain control by choosing which tasks run on autopilot and which require human intervention, with full visibility into every interaction.
Sales Prospecting and Research
- Intent Identification: The agent identifies accounts showing high intent and readiness to buy based on real-time signals.
- Contact Sourcing: It automatically sources contact information for target accounts to streamline the prospecting process.
- Automated Outreach: The agent launches personalized outreach instantly when buying signals are detected.
- Custom Agent Building: Users can build and customize their own AI-powered prospecting agent to research prospects and personalize sales opportunities.
Platform Integration and Control
- Unified CRM Data: The agent is built on and powered by the HubSpot Smart CRM, ensuring it has a complete picture of customer data.
- Always-on Pipeline Growth: It works as an always-on teammate to accelerate the sales pipeline 24/7.
- Contextual Guidance: The agent surfaces buying signals and pulls customer context to guide the next steps in outreach.
- Human-in-the-Loop Control: Users choose what runs on autopilot and what stays with a person, maintaining full visibility into every step.
What it does
- Research prospects\nSpot buying signals\nSource contacts\nLaunch personalized outreach\nIdentify accounts ready to buy
Published results
- 52% engagement rate on trial outreach (Pingman Tools)\n3% conversion of 48,000 leads to sales-qualified demos (Limelight Software)\n3x pipeline velocity increase (Pingman Tools)
Use cases
- Sales teams use the agent to research 48,000 leads and convert them into sales-qualified demos within days.
- SDRs automate personalized outreach to trial users to achieve engagement rates as high as 52%.
- Growth teams increase pipeline velocity from 7 deals per quarter to 10 per month using AI-driven outreach.
- Businesses identify which accounts are ready to buy by spotting real-time buying signals in their CRM data.
Specifications
- Channels
- Email, Website chat, CRM interface
- Integrations
- HubSpot Smart CRM, Sales Hub
- Human control
- Users choose what runs on autopilot and what stays with a person with full visibility into every step
- Deployment
- Cloud-based via HubSpot Customer Platform
- Availability
- Beta
- Platform
- HubSpot Customer Platform
- Core Database
- HubSpot Smart CRM
- Automation Level
- User-controlled autopilot
- Primary Use Case
- Sales Prospecting and Lead Generation
How it works
- Access Agent Hub: Access the Prospecting Agent through the Agent Hub or Sales Hub within the HubSpot Customer Platform.
- Configure Agent Instructions: Use the Agent Builder to define the agent's role, goals, and specific instructions for researching prospects.
- Connect Data and Signals: Connect the agent to your CRM data and buying signal sources to begin identifying high-intent accounts.
- Review and Deploy: Review the agent's identified prospects and outreach drafts, choosing which actions to automate and which to handle manually.
FAQ
What is the HubSpot Prospecting Agent?
The Prospecting Agent is an AI-powered sales teammate that researches prospects, spots buying signals, and launches personalized outreach to fill the sales pipeline.
How does the Prospecting Agent find leads?
It uses HubSpot's Smart CRM data and Breeze AI to identify high-intent accounts and source contact information automatically.
Can I customize the Prospecting Agent?
Yes, users can build their own AI-powered Prospecting Agent using the Agent Builder to research prospects and personalize outreach according to their specific business needs.
Is the Prospecting Agent available for all users?
The agent is currently available in Beta as part of HubSpot's Agent Hub and Sales Hub offerings.
Added by AntSpace from public sources (hubspot.com).