Breeze Assistant
AI agent · Workflow / back-office agent · Operations & supply chain by HubSpot
Your AI companion for planning, content, and growth across HubSpot.
Breeze Assistant is HubSpot's conversational AI companion that automates campaign planning, email drafting, and call summarization. It leverages unified CRM data to help marketing, sales, and service teams accelerate growth with human-in-the-loop control.
Agent specs
- What it does
- Breeze Assistant is an AI companion that uses customer data and business context to help teams draft content, summarize interactions, and automate marketing tasks.
- For
- Go-to-market teams including marketing, sales, and service professionals.
- Actions
- Draft emails, Summarize calls, Plan campaigns, Nurture leads
- Integrations
- HubSpot Smart CRM, Marketing Hub, Sales Hub, Service Hub
- Autonomy
- Assists a person
- Availability
- Generally available within the HubSpot Customer Platform.
- Languages
- English
Category: Workflow Automation
- Channels
- In-app conversational interface
- Core Platform
- HubSpot Smart CRM
- Interface Type
- Conversational Chat
- Primary Functions
- Planning, Drafting, Summarizing
- Automation Tool
- Breeze Agent Builder
- Draft emails and summarize calls in seconds
- Plan entire marketing campaigns from a single goal
- Powered by unified HubSpot Smart CRM data
- Build custom agents with no code required
Overview
Breeze Assistant is HubSpot's central AI companion designed to unify marketing, sales, and service tasks through a conversational interface. It serves businesses by automating repetitive work such as drafting emails, summarizing calls, and planning entire marketing campaigns based on brand and audience data. The assistant is powered by HubSpot's Smart CRM, ensuring that every interaction is grounded in a unified view of customer data and business context. Users can interact with the assistant to orchestrate specialized agents or use the Breeze Agent Builder to create custom workflows without writing code. It is a core component of the HubSpot Customer Platform, aimed at helping teams move faster by surfacing what needs attention and putting it in motion.
Productivity and Automation
- Campaign Planning: Breeze Assistant handles campaign planning, asset creation, and reporting through a single conversational interface.
- Lead Nurturing: Breeze Assistant handles the planning, content, and nurture steps for marketing campaigns.
- Custom Agent Building: Users can build custom AI agents and workflows using plain language with the Breeze Agent Builder.
Platform Intelligence
- Unified Data Context: The assistant has a full picture of the business, customers, and team to ensure actions are grounded in actual context.
- CRM Integration Integration: Breeze Assistant is powered by the HubSpot Smart CRM, which captures activity and enriches records automatically.
- Proactive Insights: The assistant surfaces what needs attention and puts it in motion to reduce decision time.
What it does
- Drafting emails\nSummarizing calls\nPlanning marketing campaigns\nGenerating content\nNurturing leads\nBuilding custom agents
Published results
- 31% more deals created from marketing leads\n29% more deals closed\n36% more revenue
Use cases
- Marketing teams use Breeze Assistant to plan entire campaigns from a single goal, including asset creation and lead nurturing.
- Sales representatives use the assistant to summarize long calls and draft personalized follow-up emails in seconds.
- Business leaders use the conversational interface to get instant answers about their customers and business performance.
- Developers and admins use Breeze Agent Builder within the assistant to create custom AI agents for specific business workflows.
Specifications
- Channels
- In-app conversational interface
- Integrations
- HubSpot Smart CRM, Marketing Hub, Sales Hub, Service Hub, Content Hub
- Human control
- Users choose what runs on autopilot and what stays with a person with full visibility into every step
- Core Platform
- HubSpot Smart CRM
- Interface Type
- Conversational Chat
- Primary Functions
- Planning, Drafting, Summarizing
- Automation Tool
- Breeze Agent Builder
How it works
- Access the Interface: Access Breeze Assistant directly within the HubSpot Customer Platform interface.
- Provide Instructions: Use natural language to ask questions, request content drafts, or initiate campaign planning.
- Review and Automate: Review the AI-generated outputs and choose which tasks to automate or handle manually.
FAQ
What is Breeze Assistant?
Breeze Assistant is HubSpot's AI companion that helps teams draft emails, summarize calls, and plan campaigns through a conversational interface.
How does it use my data?
It uses the unified data in HubSpot's Smart CRM to ensure every action is grounded in the specific context of the business and its customers.
Can I build my own agents with it?
Yes, users can create custom agents and workflows using plain language with the Breeze Agent Builder, which is accessible through the assistant.
Where can I find Breeze Assistant?
Breeze Assistant is built into the HubSpot Customer Platform and is available across Marketing, Sales, and Service Hubs.
Added by AntSpace from public sources (hubspot.com).