Octagos: Building a Marketing Function with AI Assistance
A case study of HubSpot
- Client
- Octagos
- Industry
- Healthcare
Octagos built a complete marketing function and automated reporting using HubSpot's Breeze Assistant, saving hours of manual work weekly.
The challenge
Octagos needed to build a full marketing function from scratch with a small two-person team to serve over 300 clinical locations.
The solution
Octagos utilized HubSpot's Breeze Assistant to automate contact refinement and weekly reporting, enabling a small team to operate at scale.
The results
The team refined 1,300+ contacts down to 470 qualified targets and saved 2 to 4 hours every week on reporting tasks.
In numbers
- reduction in contacts refined to qualified targets
- 64%
- hours saved on weekly reporting
- 2–4
Products and services used
Added by AntSpace from public sources (hubspot.com).