IBM transforms fragmented insights into a comprehensive user view
A case study of Twilio
- Client
- IBM
- Industry
- Technology
Client website: ibm.com
IBM used Twilio Segment to unify data across 150+ products, resulting in a 70% revenue increase and 30% higher product adoption.
The challenge
IBM needed to unify customer data across its portfolio of more than 150 products to transform fragmented insights into a comprehensive view of the user experience.
The solution
IBM implemented Twilio Segment to unify data across product lines and used the resulting data to train machine learning algorithms for personalized cross-sell offers.
The results
IBM achieved a 70% revenue increase within three months and improved product adoption by 30% through real-time customer communication and machine learning-driven personalization.
In numbers
- increased revenue in three months
- 70%
- increased product adoption
- 30%
Products and services used
Added by AntSpace from public sources (twilio.com).