Under Armour: Data Built to Perform
A case study of Snowflake
- Client
- Under Armour
- Industry
- Retail & Consumer Goods
Client website: underarmour.com
Under Armour uses Snowflake to unify data and deploy conversational AI, resulting in 30x better margin visibility for 14,000+ employees.
The challenge
Under Armour needed to move as fast as the athletes it serves with unified data and conversational AI.
The solution
Under Armour implemented unified data, conversational AI, and agentic workflows using Snowflake CoWork and Snowflake CoCo.
The results
The company achieved 30x more visibility into product margins and provided over 14,000 employees with access to conversational AI.
In numbers
- more visibility into product margins
- 30×
- employees with access to conversational AI
- 14K+
Products and services used
Added by AntSpace from public sources (snowflake.com).