Auto Trader UK: Cloud Migration and Performance Optimization
A case study of Cloudflare
- Client
- Auto Trader UK
- Industry
- Automotive Classifieds
- Region
- United Kingdom
Client website: autotrader.co.uk
Auto Trader UK migrated its mission-critical automobile classifieds platform to Cloudflare to consolidate its security stack and achieved a 50% improvement in DNS performance.
The challenge
Auto Trader UK needed to migrate from on-premises data centers to the cloud while managing a complex stack of multiple technologies including PowerDNS, Verisign DNS, Arbor, and F5. This variety of products led to a lack of API access and repetitive manual work.
The solution
Auto Trader migrated its DNS, performance, and security needs to Cloudflare's unified platform, utilizing Cloudflare Workers for custom functionality and the WAF for defense against hostile actors.
The results
Auto Trader reduced DNS latency by 50%, from 20-25ms down to 10-13ms. The migration improved operational efficiency by consolidating security and performance needs into a single interface.
In numbers
- improvement in DNS latency
- 50%
- DNS latency reduction
- 10-13ms
Products and services used
- Cloudflare WAF
- Cloudflare Workers
- Cloudflare DNS
Added by AntSpace from public sources (cloudflare.com).